An art director with a difference
open to opportunities
an art director that focuses on
what I bring
I’m an Art Director with over two decades of experience shaping visual direction across strategy, multiplayer, and live-service games.
I focus on building clear, scalable visual systems that support gameplay, strengthen identity, and evolve over time.
My work spans adapting global IPs like Warhammer 40,000, redefining visual direction for live-service titles like Arena, and reshaping products for new audiences in Elysium.
I bring a balance of creative vision, technical understanding, and player-focused thinking, ensuring direction is not only defined, but implemented, maintained, and evolved across production.
I’m an Art Director with over two decades of experience shaping visual direction across strategy, multiplayer, and live-service games.
I focus on building clear, scalable visual systems that support gameplay, strengthen identity, and evolve over time.
My work spans adapting global IPs like Warhammer 40,000, redefining visual direction for live-service titles like Arena, and reshaping products for new audiences in Elysium.
I bring a balance of creative vision, technical understanding, and player-focused thinking, ensuring direction is not only defined, but implemented, maintained, and evolved across production.
I’m an Art Director with over two decades of experience shaping visual direction across strategy, multiplayer, and live-service games.
I focus on building clear, scalable visual systems that support gameplay, strengthen identity, and evolve over time.
My work spans adapting global IPs like Warhammer 40,000, redefining visual direction for live-service titles like Arena, and reshaping products for new audiences in Elysium.
I bring a balance of creative vision, technical understanding, and player-focused thinking, ensuring direction is not only defined, but implemented, maintained, and evolved across production.
rob farrell
I believe strong art direction is not just about visuals - it’s about clarity, communication, and collaboration. My role is to help teams understand the vision, contribute their expertise, and deliver something greater than any single individual could create alone.
Most of my work happens through conversation, collaboration, and iteration. Working directly with artists, designers, and engineers to shape experiences that players can believe in.
I believe strong art direction is not just about visuals - it’s about clarity, communication, and collaboration. My role is to help teams understand the vision, contribute their expertise, and deliver something greater than any single individual could create alone.
Most of my work happens through conversation, collaboration, and iteration. Working directly with artists, designers, and engineers to shape experiences that players can believe in.
I believe strong art direction is not just about visuals - it’s about clarity, communication, and collaboration. My role is to help teams understand the vision, contribute their expertise, and deliver something greater than any single individual could create alone.
Most of my work happens through conversation, collaboration, and iteration. Working directly with artists, designers, and engineers to shape experiences that players can believe in.
personal studies
get in touch
Currently open to new opportunities and collaborations.
If you'd like to discuss a role, project, or collaboration, feel free to get in touch.
get in touch